PETER SCHREYER KIA DESIGN
Design is the key to Kia’s new philosophy. ”Kia is a brand underpinned by quality and reliability. Now on top of that comes this emotional element of distinct design”, says Schreyer.
Peter Schreyer – Design Track Record
The simplicity of straight lines are one of the core factors of Kia’s design philosophy.
Straight lines represent clarity, precision, and distinction, all of which are fully reflected in the attitude and process by which Kia works on design and, ultimately, substantiates into final deliverable.
Kia’s design focuses on attaining long term loyalty from customers with non-complex, simplistic structures, delicate details of interior and exterior, and unique experiences that can hardly be found in any other car.